NYFW Pop-up Boutique

A Celebration of Time

VIEREN opened its first pop-up shop during New York Fashion Week in SoHo for the launch of the Black Croc leather rectangular watch. From September 8–12, 2021, guests experienced luxury watchmaking at 173 Elizabeth Street, shopping the OG Automatic Collection and meeting founders Jess & Sunny in the heart of New York City’s fashion district.

"One of the chicest events of New York Fashion Week!"

Meet the New Croc

The Black Croc Special Edition showcases VIEREN’s approach to material innovation and fashion-inspired watch design. The limited edition automatic rectangular watch extends premium black leather from the strap onto the dial, creating a seamless monochromatic expression inspired by Creative Director Sunny Fong’s fashion background.

DISCOVER BLACK CROC

"A day-to-night dress watch that takes the brand's traditional rectangular face and updates it with black crocodile-embossed leather that extends from the band through the dial."

Experience Luxury Watchmaking

Guests were immersed in the craftsmanship behind VIEREN watches through a handcrafted display featuring Sunny’s sketchbook, the iconic rectangular case, and an automatic movement deconstructed into its key components.

EXPLORE VIEREN

A Dream Come True

Thank you to everyone who joined us in celebrating the launch of Black Croc. Join our email list for exclusive invitations to future events, collection launches, and updates from VIEREN.