Story of VIEREN

Meet the Architects of VIEREN

Discover the story behind VIEREN and the vision of founders Jess Chow and Sunny Fong. From fashion and design to Swiss Made watchmaking, learn why they created a modern rectangular automatic watch brand built around craftsmanship, individuality, and the power of time.

Transcript

On Project Runway, time was the real challenge. I really had to focus to win.

When I met Sunny, I was inspired to follow my dreams and he always had a dream of designing a watch.

We came together and wanted to create something to inspire people to keep focus and remember what's important to them.

The reason why I wear my automatic watch is... you need to wear it every day to keep it powered - and when you don't wear it - time stops. And I really like the idea that it keeps me moving.

So when I was designing the watch, I thought about who's wearing it and where you are wearing it to. I thought about the versatility, and I wanted to make sure it was sleek and sexy at the same time.

We went straight to La-Chaux-de-Fonds in Switzerland because Swiss Made is the pinnacle of watchmaking.

We're bringing the craftsmanship that has existed for forever to a generation that hasn't had the experience of wearing an automatic watch.

Everyone is wearing technology on their wrists as opposed to something that has been around for hundreds of years and something that would last forever.

When we think about having an automatic watch on your wrist, and being able to power that watch, what we wanted to focus on was powering your time and making the most out of every second of your life.

Explore VIEREN

Discover VIEREN’s collection of Swiss Made automatic rectangular watches — where modernist design, mechanical craftsmanship, and a passion for meaningful timekeeping come together.

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