Five Years of Swiss Artistry
In celebration of our five-year anniversary, VIEREN unites five global artists to reimagine our very first timepiece: the OG Automatic Matte White. Each watch is a one-of-one miniature canvas where bold artistic vision meets meticulous Swiss craftsmanship. From hand-painted dials to signature engraved casebacks, every detail elevates timekeeping into a living work of art.
James Goldcrown
"We’re proud to collaborate with visionary artists from the world’s leading creative capitals, transforming each watch into a personal expression of time."
Jess Chow, VIEREN Founder & CEO
Meet Our Artists
James Goldcrown
Street Artist, Los Angeles
Renowned for his signature Bleeding Hearts, James Goldcrown transformed a spontaneous experiment into a global movement. His Lovewalls span major cities as symbols of love, connection, and healing.
Roberta Boffo
Ink Artist, Milan
Known for her intricate monochrome works, Roberta Boffo’s practice began as a personal ritual and evolved into a meditative exploration of form. Her work balances precision, intuition, and quiet complexity.
Cosmodernism
Multidisciplinary Artist, Katowice
Working under Cosmodernism, Kamil Czapiga merges science and art through fluid dynamics and abstract compositions. His work captures ephemeral moments suspended between structure and chaos.
Kelly Violet
Tattoo Artist, London
Recognised for her dark florals and baroque detail, Kelly Violet’s blackwork tattoos blend delicacy with intensity. Rooted in a punk DIY ethos, it reflects the elegant decay of a chrysanthemum in full bloom.
Sébastien Preschoux
Optical Artist, Paris
For over two decades, Sébastien Preschoux has explored line, geometry, and perception. His work transforms precision into immersive optical compositions defined by a disciplined, handcrafted approach.
Art Meets Swiss Horology
Meticulously handcrafted in La Chaux-de-Fonds, each one-of-a-kind Certified Swiss Made automatic timepiece is as unique as the artist behind it.
"Their automatic watches are not only self-powered but conceptually fueled by motion, creativity, and intention"
“These visionary creatives were able to tell a story through their unique artistry and meticulous hand-painted details”
“It’s an ambitious offering from the young brand — but then again, that has been the premise of VIEREN’s watches from the very beginning”
