
The Making of VIEREN: Crafting Swiss Made Automatic Watches
Discover the art of crafting automatic movement watches with VIEREN in our exclusive five-episode video series.
Sunny Fong, an award-winning fashion designer, shapes the aesthetic and design philosophy of VIEREN. His modernist vision encourages versatility in each timepiece, allowing wearers to express their unique style. By merging art and fashion, Fong creates luxury watches that appeal to both design enthusiasts and horology aficionados. VIEREN’s commitment to innovative design reflects the principles of precise engineering and thoughtful material selection.
What drives your creative vision for VIEREN?
I aim to merge fashion with horology, drawing from modernist architecture to create timeless pieces that celebrate craftsmanship.
How does fashion influence your designs?
Fashion helps me understand space, balance, and form, which I incorporate into watch design for beauty and functionality.
What materials inspire you?
I’m intrigued by high-quality and sustainable materials, as they add depth to designs much like diverse materials in architecture.
What’s the biggest difference between fashion and watch design?
The scale. In fashion, I work in inches; in watches, I work in microns, where every millimeter matters.
How do you see art and horology evolving?
We’ll see more timepieces that reflect artistic expression, transforming them into collectible works of art.
Q: What sets VIEREN apart from other luxury brands?
A: Our focus on modernist design, sustainability, and quality craftsmanship makes our watches both beautiful and meaningful.
Sunny Fong, an award-winning fashion designer, shapes the aesthetic and design philosophy of VIEREN. His modernist vision encourages versatility in each timepiece, allowing wearers to express their unique style. By merging art and fashion, Fong creates luxury watches that appeal to both design enthusiasts and horology aficionados. VIEREN’s commitment to innovative design reflects the principles of precise engineering and thoughtful material selection.
What drives your creative vision for VIEREN?
I aim to merge fashion with horology, drawing from modernist architecture to create timeless pieces that celebrate craftsmanship.
How does fashion influence your designs?
Fashion helps me understand space, balance, and form, which I incorporate into watch design for beauty and functionality.
What materials inspire you?
I’m intrigued by high-quality and sustainable materials, as they add depth to designs much like diverse materials in architecture.
What’s the biggest difference between fashion and watch design?
The scale. In fashion, I work in inches; in watches, I work in microns, where every millimeter matters.
How do you see art and horology evolving?
We’ll see more timepieces that reflect artistic expression, transforming them into collectible works of art.
Q: What sets VIEREN apart from other luxury brands?
A: Our focus on modernist design, sustainability, and quality craftsmanship makes our watches both beautiful and meaningful.
At VIEREN, we celebrate the art of luxury watchmaking by merging Swiss craftsmanship with modern design. Founded by trailblazing CEO Jess Chow and award-winning designer Sunny Fong, our Certified Swiss Made watches are powered by the renowned ETA-2671 automatic movement and meticulously crafted in La Chaux-de-Fonds, Switzerland for exceptional precision and reliability.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
At VIEREN, we celebrate the art of luxury watchmaking by merging Swiss craftsmanship with modern design. Founded by trailblazing CEO Jess Chow and award-winning designer Sunny Fong, our Certified Swiss Made watches are powered by the renowned ETA-2671 automatic movement and meticulously crafted in La Chaux-de-Fonds, Switzerland for exceptional precision and reliability.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
“It’s my daily wear. I’m really impressed by the ability to dress it up and down.”