The Making of VIEREN: Crafting Swiss Made Automatic Watches

Inside Swiss Luxury Watchmaking

Creating a Swiss Made automatic watch is a journey through design, engineering, and traditional craftsmanship. VIEREN's five-part video series, The Making of VIEREN, offers an exclusive behind-the-scenes look at how our OG Automatic Collection comes to life—from Sunny Fong's original design vision and modernist inspiration to final assembly in La Chaux-de-Fonds, Switzerland. Each episode reveals the artistry, precision, and Swiss expertise behind our rectangular timepieces.

 

 

Nº1 Design

Explore the creative vision behind VIEREN's debut collection by award-winning designer Sunny Fong. Inspired by modernist architecture and high fashion, this episode reveals how form and function merge through signature elements like the octagonal crown, slim rectangular silhouette, and 18K gold rehaut ring. Every design detail is thoughtfully crafted to express individuality and modern sophistication.

 

Nº2 Swiss Made

Journey to La Chaux-de-Fonds, the birthplace of Swiss watchmaking, where tradition meets innovation. Discover what it takes to earn the Certified Swiss Made distinction, from rigorous accuracy testing to the sourcing of high-performance components. This episode highlights the heritage, quality, and dedication that define VIEREN's approach to Swiss watchmaking.

 

Nº3 Case to Dial

Uncover the intricate process behind VIEREN's iconic rectangular case and architectural dial. See how premium materials, including high-grade 316L stainless steel and sapphire crystal, are transformed through CNC machining, multi-axis bevelling, and hand finishing into a sculptural timepiece. This episode reveals how engineering and precision come together to create a modern expression of horological design.

 

Nº4 Handcrafted

Celebrate the Swiss craftsmanship that brings each VIEREN watch to life. Assembled over six months by master artisans, this episode reveals how movement installation, diamond setting, and open caseback finishing come together through meticulous manual work. Swiss watchmaking is more than engineering—it is a dedication to precision, artistry, and generations of expertise.

 

Nº5 Collection

The final episode explores the completed OG Automatic Collection and VIEREN’s vision for modern luxury. Each timepiece reflects the balance of intentional design, mechanical innovation, and Swiss artistry. Discover how every detail, from the movement inside the case to the architectural dial design, comes together to create a distinctive modern icon.

 

 

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Celebrating Swiss Artistry at VIEREN

At VIEREN, we create Certified Swiss Made watches powered by the renowned ETA 2671 automatic movement for exceptional precision. Founded by Jess Chow, Canada's first female founder of a Swiss luxury watch brand, and award-winning designer Sunny Fong, our sculptural rectangular timepieces are inspired by modernist architecture.

Handcrafted in La Chaux-de-Fonds, Switzerland, each timepiece balances refined aesthetics with meticulous craftsmanship. Explore our limited edition collections and experience the artistry of Swiss horology with VIEREN.

 

 

 

Explore VIEREN OG Automatic Collection

"Moments of modernism, texture, things that are tone-on-tone... I tried to merge all those ideas into one watch."

Sunny Fong, VIEREN Creative Director

 

MATTE WHITE

A study in modern minimalism, Matte White draws from brutalist architecture. A sculptural stainless steel rectangular case frames a tonal white dial with geometric precision and refined 18K gold accents. Limited to 100 pieces.

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MATTE BLACK

Finished in deep matte black with DLC coating, Matte Black unifies the architectural rectangular case and tonal dial into a single continuous surface where form becomes the focus. Limited to 100 pieces.

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WHITE DIAMOND

Defined by a geometric dial hand-set with 31 natural diamonds, White Diamond balances architectural structure with modern radiance through its sculptural stainless steel rectangular case. Limited to 100 pieces.

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BLACK DIAMOND

Featuring a tonal geometric dial hand-set with 31 black diamonds and a DLC-coated rectangular case, Black Diamond delivers a bold monochromatic expression of modern luxury. Limited to 100 pieces.

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WHITE CROC

A hyper-limited expression of material innovation, White Croc extends white croc-embossed leather across the dial and strap, creating a seamless composition defined by a Cerakote-coated rectangular case. Limited to 5 pieces.

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BLACK CROC

Black Croc extends deep black croc-embossed leather across the dial and strap, creating a continuous surface framed by a polished stainless steel rectangular case for a refined, tactile expression. Limited to 100 pieces.

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Loved by Collectors

“It’s my daily wear. It just works with everything.” Joey Gollish in Matte White

"I like the rectangular shape a lot!" Yuki Zhao in Black Croc

“Last night’s look at the Grammy Awards.” Dale Moss in Black Diamond

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Summary The Making of VIEREN reveals the craftsmanship, creativity, and precision behind our Swiss Made automatic watches. From architectural design to final assembly in La Chaux-de-Fonds, every detail of the OG Automatic Collection reflects our commitment to modern horology and timeless craftsmanship.