Discover VIEREN: The Art of Luxury Rectangular Watches
Explore VIEREN’s automatic rectangular watches by designer Sunny Fong to experience the artistry of modern style.
The Making of VIEREN: Crafting Swiss Made Automatic Watches
Discover the art of crafting automatic movement watches with VIEREN in our exclusive five-episode video series.
June 2025
Inside Swiss Luxury Watchmaking
Creating a Swiss Made automatic watch combines luxury craftsmanship with cutting-edge technology. VIEREN’s five-part video series, The Making of VIEREN, provides an exclusive look at how we bring our timepieces to life. Each step, from design to final assembly, exemplifies our commitment to Swiss excellence and the artistry of luxury watchmaking. Discover the journey behind VIEREN’s OG Automatic Collection, inspired by modernist architecture and designed by Sunny Fong.
What You'll Learn
Inside Swiss Luxury Watchmaking
Creating a Swiss Made automatic watch combines luxury craftsmanship with cutting-edge technology. VIEREN’s five-part video series, The Making of VIEREN, provides an exclusive look at how we bring our timepieces to life. Each step, from design to final assembly, exemplifies our commitment to Swiss excellence and the artistry of luxury watchmaking. Discover the journey behind VIEREN’s OG Automatic Collection, inspired by modernist architecture and designed by Sunny Fong.
What You'll Learn
Go Behind the Scenes
Go Behind the Scenes
Discover The Making of VIEREN—a five-part video series that reveals the artistry, engineering, and Swiss precision behind the OG Automatic Collection. From initial inspiration to final assembly, each episode offers an inside look at how our timepieces are brought to life.
Discover The Making of VIEREN—a five-part video series that reveals the artistry, engineering, and Swiss precision behind the OG Automatic Collection. From initial inspiration to final assembly, each episode offers an inside look at how our timepieces are brought to life.
Nº1 Design
Explore the creative vision behind VIEREN’s debut collection by award-winning designer Sunny Fong. Inspired by modernist architecture and high fashion, this episode delves into how form and function merge, featuring signature elements like the octagonal crown, slim rectangular silhouette, and 18K gold rehaut. Each timeless design detail is crafted to empower you with self-expression and statement style.
Nº1 Design
Explore the creative vision behind VIEREN’s debut collection by award-winning designer Sunny Fong. Inspired by modernist architecture and high fashion, this episode delves into how form and function merge, featuring signature elements like the octagonal crown, slim rectangular silhouette, and 18K gold rehaut. Each timeless design detail is crafted to empower you with self-expression and statement style.
Nº2 Swiss Made
Journey to La Chaux-de-Fonds, the birthplace of Swiss watchmaking, where tradition meets innovation. Discover what it takes to earn the Certified Swiss Made distinction from rigorous accuracy testing to the sourcing of high-performance components. This episode highlights the commitment to heritage, quality, and sustainability that defines VIEREN's uncompromising standard of excellence.
Nº2 Swiss Made
Journey to La Chaux-de-Fonds, the birthplace of Swiss watchmaking, where tradition meets innovation. Discover what it takes to earn the Certified Swiss Made distinction from rigorous accuracy testing to the sourcing of high-performance components. This episode highlights the commitment to heritage, quality, and sustainability that defines VIEREN's uncompromising standard of excellence.
Nº3 Case To Dial
Uncover the complex process of building VIEREN’s iconic rectangular case and architectural dial. See how premium materials like high grade 316L stainless steel and sapphire crystal is transformed through CNC machining, multi-axis bevelling, and hand finishing into a sculptural masterpiece. You will also learn how meticulously engineering and precision intersect to create a bold, wearable piece of modern art.
Nº3 Case To Dial
Uncover the complex process of building VIEREN’s iconic rectangular case and architectural dial. See how premium materials like high grade 316L stainless steel and sapphire crystal is transformed through CNC machining, multi-axis bevelling, and hand finishing into a sculptural masterpiece. You will also learn how meticulously engineering and precision intersect to create a bold, wearable piece of modern art.
Nº4 Handcrafted
Celebrate the centuries-old Swiss craftsmanship that brings each VIEREN watch to life. Assembled over six months by master artisans, this episode reveals how movement installation, diamond setting, and open caseback finishing come together through painstaking manual work. Watchmaking is not just engineering it is a labour of love and precision passed down through generations.
Nº4 Handcrafted
Celebrate the centuries-old Swiss craftsmanship that brings each VIEREN watch to life. Assembled over six months by master artisans, this episode reveals how movement installation, diamond setting, and open caseback finishing come together through painstaking manual work. Watchmaking is not just engineering it is a labour of love and precision passed down through generations.
Nº5 OG Automatic
Our final episode brings the journey full circle. Our OG Automatic Collection is more than just a debut; it is the embodiment of VIEREN’s mission to celebrate modern luxury through intentional design, mechanical innovation, and Swiss artistry. This episode encapsulates our brand philosophy showcasing how every detail from inside the movement to the surface of the dial works together to create a timeless modern icon.
Nº5 OG Automatic
Our final episode brings the journey full circle. Our OG Automatic Collection is more than just a debut; it is the embodiment of VIEREN’s mission to celebrate modern luxury through intentional design, mechanical innovation, and Swiss artistry. This episode encapsulates our brand philosophy showcasing how every detail from inside the movement to the surface of the dial works together to create a timeless modern icon.
Celebrating Swiss Artistry at VIEREN
Celebrating Swiss Artistry at VIEREN
At VIEREN, we celebrate the art of luxury watchmaking by merging Swiss craftsmanship with modern design. Founded by trailblazing CEO Jess Chow and award-winning designer Sunny Fong, our Certified Swiss Made watches are powered by the renowned ETA-2671 automatic movement and meticulously crafted in La Chaux-de-Fonds, Switzerland for exceptional precision and reliability.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
At VIEREN, we celebrate the art of luxury watchmaking by merging Swiss craftsmanship with modern design. Founded by trailblazing CEO Jess Chow and award-winning designer Sunny Fong, our Certified Swiss Made watches are powered by the renowned ETA-2671 automatic movement and meticulously crafted in La Chaux-de-Fonds, Switzerland for exceptional precision and reliability.
Our unique, gender-neutral rectangular watches are designed with modernist codes to reflect your individuality, ensuring every detail powers your time with style and sophistication. Discover our limited edition collections and experience the future of luxury with VIEREN.
DISCOVER VIEREN'S OG AUTOMATIC WATCHES
"Moments of modernism, architecture, textures that are tone-on-tone... I tried to merge all those ideas into one watch."
Sunny Fong, VIEREN Creative Director
DISCOVER VIEREN'S OG AUTOMATIC WATCHES
"Moments of modernism, architecture, textures that are tone-on-tone... I tried to merge all those ideas into one watch."
Sunny Fong, VIEREN Creative Director
MATTE WHiTE
Become a minimalist’s dream with this versatile white rectangular watch designed to elevate your statement style. The sculptural tone-on-tone white dial and gold details showcase the pinnacle of Swiss craftsmanship. With its clean lines and understated sophistication, it’s the modern timepiece for any occasion.
Limited to 100 exclusive pieces.
MATTE WHiTE
Become a minimalist’s dream with this versatile white rectangular watch designed to elevate your statement style. The sculptural tone-on-tone white dial and gold details showcase the pinnacle of Swiss craftsmanship. With its clean lines and understated sophistication, it’s the modern timepiece for any occasion.
Limited to 100 exclusive pieces.
MATTE BLACK
Make a stealth statement with our all-black rectangular watch that exudes confidence. This Swiss luxury timepiece is plated with Diamond-like Carbon (DLC), providing a stylish and virtually scratch-proof finish. Its modern monochromatic look effortlessly transitions from day to night, making it a must-have for the modern collector.
Limited to 100 exclusive pieces.
MATTE BLACK
Make a stealth statement with our all-black rectangular watch that exudes confidence. This Swiss luxury timepiece is plated with Diamond-like Carbon (DLC), providing a stylish and virtually scratch-proof finish. Its modern monochromatic look effortlessly transitions from day to night, making it a must-have for the modern collector.
Limited to 100 exclusive pieces.
WHITE DIAMOND
Showcase your style with a diamond rectangular watch that balances subtlety and sophistication. Decorated with 31 natural diamonds and a geometric-pattern dial that dials up the details, this understated luxury watch will elevate your look any day of the week.
Limited to 100 exclusive pieces.
WHITE DIAMOND
Showcase your style with a diamond rectangular watch that balances subtlety and sophistication. Decorated with 31 natural diamonds and a geometric-pattern dial that dials up the details, this understated luxury watch will elevate your look any day of the week.
Limited to 100 exclusive pieces.
BLACK DIAMOND
Take black to the extreme with this daring monochromatic black diamond rectangular watch, perfect for those who dare to stand out. This all-black timepiece features 31 black diamonds and Diamond-Like Carbon (DLC), delivering a maximalist look that can be dressed up or down.
Limited to 100 exclusive pieces.
BLACK DIAMOND
Take black to the extreme with this daring monochromatic black diamond rectangular watch, perfect for those who dare to stand out. This all-black timepiece features 31 black diamonds and Diamond-Like Carbon (DLC), delivering a maximalist look that can be dressed up or down.
Limited to 100 exclusive pieces.
WHITE CROC
Experience all-white sophistication with this handcrafted leather rectangular watch. Featuring an innovative white leather dial and cutting-edge Cerakote finish, this versatile luxury timepiece blends sporty with sophistication. Perfect for any occasion, it effortlessly enhances your look while showcasing exceptional Swiss craftsmanship.
Limited to 5 special edition pieces.
WHITE CROC
Experience all-white sophistication with this handcrafted leather rectangular watch. Featuring an innovative white leather dial and cutting-edge Cerakote finish, this versatile luxury timepiece blends sporty with sophistication. Perfect for any occasion, it effortlessly enhances your look while showcasing exceptional Swiss craftsmanship.
Limited to 5 special edition pieces.
BLACK CROC
Dominate your wrist with this sleek leather rectangular watch featuring an innovative leather dial. The edgy leather-on-leather design extends premium black calfskin leather from the strap to the dial, making a bold style statement. Its unique aesthetic and luxury craftsmanship make it an exceptional choice for the modern enthusiast.
Limited to 100 exclusive pieces.
BLACK CROC
Dominate your wrist with this sleek leather rectangular watch featuring an innovative leather dial. The edgy leather-on-leather design extends premium black calfskin leather from the strap to the dial, making a bold style statement. Its unique aesthetic and luxury craftsmanship make it an exceptional choice for the modern enthusiast.
Limited to 100 exclusive pieces.
“It’s my daily wear. I’m really impressed by the ability to dress it up and down.”
SUMMARY
Crafting our Swiss Made automatic watches is an art that merges precision, creativity, and time-honoured tradition. Each timepiece in our OG Automatic collection reflects our commitment to excellence and showcases the skill and artistry of our watchmakers in La-Chaux-de-Fonds, Switzerland. Every VIEREN watch is designed to honour the craftsmanship that brings it to life. We invite you to go behind the scenes and explore our collection, where precision and creativity come together in every detail.
SUMMARY
Crafting our Swiss Made automatic watches is an art that merges precision, creativity, and time-honoured tradition. Each timepiece in our OG Automatic collection reflects our commitment to excellence and showcases the skill and artistry of our watchmakers in La-Chaux-de-Fonds, Switzerland. Every VIEREN watch is designed to honour the craftsmanship that brings it to life. We invite you to go behind the scenes and explore our collection, where precision and creativity come together in every detail.
ABOUT THE AUTHOR
Jess Chow, Founder and CEO VIEREN
As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting Swiss Made automatic timepieces that merge modern artistry and precision to inspire a new generation of collectors with confidence and style.
ABOUT THE AUTHOR
Jess Chow, Founder and CEO VIEREN
As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting Swiss Made automatic timepieces that merge modern artistry and precision to inspire a new generation of collectors with confidence and style.
UNLOCK: THE AUTOMATIC WATCHES GUIDE
Gain exclusive access to our in-depth guide on automatic watches and take your knowledge to the next level.
.
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU
