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Inside Swiss Luxury Watchmaking

Crafting a Swiss Made automatic watch embodies luxury craftsmanship at its finest, blending traditional expertise with modern technology. This meticulous process ensures each timepiece reflects the passion and skill of its creators. In our five-part series, The Making of VIEREN, experience an exclusive behind-the-scenes look at the intricacies of luxury watchmaking and our dedication to Swiss Made quality—from the initial design to final assembly. Discover how VIEREN’s debut OG Automatic Collection, inspired by modernist architecture and designed by Sunny Fong, brought our vision to life.

WHAT YOU’LL LEARN

Inside Swiss Luxury Watchmaking

Crafting a Swiss Made automatic watch embodies luxury craftsmanship at its finest, blending traditional expertise with modern technology. This meticulous process ensures each timepiece reflects the passion and skill of its creators. In our five-part series, The Making of VIEREN, experience an exclusive behind-the-scenes look at the intricacies of luxury watchmaking and our dedication to Swiss Made quality—from the initial design to final assembly. Discover how VIEREN’s debut OG Automatic Collection, inspired by modernist architecture and designed by Sunny Fong, brought our vision to life.

WHAT YOU’LL LEARN



1. Powered by Automatic Movements

1. Powered by Automatic Movements

Automatic movements are the heart of fine watches, offering exceptional accuracy and reliability. Renowned for precision engineering, they harness energy from the wearer’s motion, eliminating the need for batteries. This eco-friendly feature enhances convenience while underscoring a commitment to sustainability. The intricate craftsmanship involved in creating these movements not only reflects the artistry of watchmaking but also contributes to the watch's value over time.

For more details, explore our article on How Do Automatic Watches Work? The Complete Guide.
Automatic movements are the heart of fine watches, offering exceptional accuracy and reliability. Renowned for precision engineering, they harness energy from the wearer’s motion, eliminating the need for batteries. This eco-friendly feature enhances convenience while underscoring a commitment to sustainability. The intricate craftsmanship involved in creating these movements not only reflects the artistry of watchmaking but also contributes to the watch's value over time.

For more details, explore our article on How Do Automatic Watches Work? The Complete Guide.

2. Inspired Modernist Designs

2. Inspired Modernist Designs

Drawing inspiration from modernist architecture and aesthetics, award-winning designer Sunny Fong merges artistic creativity with functional elegance. His approach emphasizes clean lines, harmonious proportions, and innovative materials, ensuring that each timepiece is not only powered by an exclusive automatic movement but also a sculptural masterpiece of modern design. This philosophy shapes our collections, making VIEREN's luxury rectangular watches a perfect fusion of art and craftsmanship, appealing to those who appreciate statement style and Swiss precision in their timepieces.
Drawing inspiration from modernist architecture and aesthetics, award-winning designer Sunny Fong merges artistic creativity with functional elegance. His approach emphasizes clean lines, harmonious proportions, and innovative materials, ensuring that each timepiece is not only powered by an exclusive automatic movement but also a sculptural masterpiece of modern design. This philosophy shapes our collections, making VIEREN's luxury rectangular watches a perfect fusion of art and craftsmanship, appealing to those who appreciate statement style and Swiss precision in their timepieces.

3. Meticulous Assembly Process

3. Meticulous Assembly Process

Each automatic watch undergoes meticulous assembly by skilled artisans with decades of expertise. These craftsmen are custodians of time-honoured artistry, dedicated to preserving the heritage of watchmaking through their handcrafted skills. Every component is carefully fitted to ensure flawless functionality and longevity. In a world dominated by mass production, these artisans uphold tradition and craftsmanship, creating watches that are not only functional instruments but also exquisite works of art.
Each automatic watch undergoes meticulous assembly by skilled artisans with decades of expertise. These craftsmen are custodians of time-honoured artistry, dedicated to preserving the heritage of watchmaking through their handcrafted skills. Every component is carefully fitted to ensure flawless functionality and longevity. In a world dominated by mass production, these artisans uphold tradition and craftsmanship, creating watches that are not only functional instruments but also exquisite works of art.

4. Quality Control Standards

4. Quality Control Standards

Each watch component undergoes rigorous quality control testing to meet our high standards for precision and durability, examining material integrity and finishing quality. After assembly, extensive testing includes precise timekeeping assessments monitored over time to ensure reliable performance. We also conduct water resistance tests to verify the watch can withstand various pressures and simulate real-world conditions. Shock resistance tests assess durability against impacts. Only watches that pass these stringent evaluations are allowed to bear the VIEREN name, showcasing our unwavering commitment to quality and craftsmanship.
Each watch component undergoes rigorous quality control testing to meet our high standards for precision and durability, examining material integrity and finishing quality. After assembly, extensive testing includes precise timekeeping assessments monitored over time to ensure reliable performance. We also conduct water resistance tests to verify the watch can withstand various pressures and simulate real-world conditions. Shock resistance tests assess durability against impacts. Only watches that pass these stringent evaluations are allowed to bear the VIEREN name, showcasing our unwavering commitment to quality and craftsmanship.

5. Why Swiss Made Watches Are Best in the World

5. Why Swiss Made Watches Are Best in the World

Swiss Made watches are globally recognised as the gold standard in horology, ensuring quality, precision, and durability. To earn this distinction, a watch must meet strict standards, including assembly in Switzerland and rigorous accuracy testing. With centuries of experience, Swiss watchmakers have pioneered technological advancements like the automatic movement, combining unparalleled craftsmanship with modern technology.

Each timepiece takes over six months to make, reflecting the meticulous attention to detail and dedication to quality that defines Swiss craftsmanship. This results in automatic watches that embody the pinnacle of luxury, performance, and artistry, celebrating the fusion of tradition and innovation. For more insights, explore our article on Swiss Made: The Gold Standard in VIEREN Luxury Watches.
Swiss Made watches are globally recognised as the gold standard in horology, ensuring quality, precision, and durability. To earn this distinction, a watch must meet strict standards, including assembly in Switzerland and rigorous accuracy testing. With centuries of experience, Swiss watchmakers have pioneered technological advancements like the automatic movement, combining unparalleled craftsmanship with modern technology.

Each timepiece takes over six months to make, reflecting the meticulous attention to detail and dedication to quality that defines Swiss craftsmanship. This results in automatic watches that embody the pinnacle of luxury, performance, and artistry, celebrating the fusion of tradition and innovation. For more insights, explore our article on Swiss Made: The Gold Standard in VIEREN Luxury Watches.

Watch The Making of VIEREN (video series)


Watch The Making of VIEREN (video series)

Go behind the scenes to discover the craftsmanship that defines each VIEREN watch. Our exclusive five-episode video series, The Making of VIEREN, takes you through every stage of creating the OG Automatic Collection, from initial design inspiration to the meticulous assembly process, celebrating the artistry and precision of Swiss Made watchmaking.
Go behind the scenes to discover the craftsmanship that defines each VIEREN watch. Our exclusive five-episode video series, The Making of VIEREN, takes you through every stage of creating the OG Automatic Collection, from initial design inspiration to the meticulous assembly process, celebrating the artistry and precision of Swiss Made watchmaking.

Nº1 DESIGN

In our first episode, we delve into the creative vision behind VIEREN's inaugural automatic watch collection, inspired by fashion designer Sunny Fong. This episode highlights the delicate balance between fashion and functionality, where every design element is considered with precision. Our unique approach to watch design is rooted in his passion for modern aesthetics, which he seamlessly incorporates into timepiece creation. “I wanted to create a unique gold ring inside of the case that would be present on every watch,” emphasizes Fong. “Designing a timepiece that is not only aesthetically pleasing but also functional and inclusive is what drives me.”

Nº1 DESIGN

In our first episode, we delve into the creative vision behind VIEREN's inaugural automatic watch collection, inspired by fashion designer Sunny Fong. This episode highlights the delicate balance between fashion and functionality, where every design element is considered with precision. Our unique approach to watch design is rooted in his passion for modern aesthetics, which he seamlessly incorporates into timepiece creation. “I wanted to create a unique gold ring inside of the case that would be present on every watch,” emphasizes Fong. “Designing a timepiece that is not only aesthetically pleasing but also functional and inclusive is what drives me.”

Nº2 SWISS MADE

The second episode explores what makes Swiss Made watches so special. Here, we take you on a journey to La Chaux-de-Fonds, the heart of Swiss watchmaking, where artisans combine centuries-old techniques with modern innovations. This episode showcases the meticulous craftsmanship and dedication that goes into achieving the prestigious Swiss Made label. “To get the Swiss label, you must construct and develop in Switzerland,” reveals one of our watchmakers. “The more rubies you have, the more precise the movement is, reflecting the quality we strive for.”

Nº2 SWISS MADE

The second episode explores what makes Swiss Made watches so special. Here, we take you on a journey to La Chaux-de-Fonds, the heart of Swiss watchmaking, where artisans combine centuries-old techniques with modern innovations. This episode showcases the meticulous craftsmanship and dedication that goes into achieving the prestigious Swiss Made label. “To get the Swiss label, you must construct and develop in Switzerland,” reveals one of our watchmakers. “The more rubies you have, the more precise the movement is, reflecting the quality we strive for.”

Nº3 CASE TO DIAL

In the third episode, we examine the unique challenges of creating VIEREN's rectangular watch case and dial. This segment reveals the intricate processes involved, from 3D printing the prototype to the precision required for beveling 316L stainless steel. Each step is vital to ensuring that the final product not only looks stunning but also performs flawlessly. “Rectangular watch cases require specialized machinery able to bevel high-grade stainless steel from multiple angles with surgical precision,” explains our manufacturing expert. “It’s a labour of love that requires both skill and patience.”

Nº3 CASE TO DIAL

In the third episode, we examine the unique challenges of creating VIEREN's rectangular watch case and dial. This segment reveals the intricate processes involved, from 3D printing the prototype to the precision required for beveling 316L stainless steel. Each step is vital to ensuring that the final product not only looks stunning but also performs flawlessly. “Rectangular watch cases require specialized machinery able to bevel high-grade stainless steel from multiple angles with surgical precision,” explains our manufacturing expert. “It’s a labour of love that requires both skill and patience.”

Nº4 HANDCRAFTED

Our fourth episode celebrates the human touch behind each VIEREN timepiece. Crafted by expert watchmakers for over six months, every piece is assembled by hand with meticulous attention to detail. This episode emphasizes the importance of Swiss craftsmanship and the expertise required to ensure each watch is a masterpiece of engineering and artistry. “With an automatic watch, there is this weight on the back,” shares a skilled watchmaker. “Every piece that is produced is handled by craftsmen who place it accurately with precision. It’s all about the details.”

Nº4 HANDCRAFTED

Our fourth episode celebrates the human touch behind each VIEREN timepiece. Crafted by expert watchmakers for over six months, every piece is assembled by hand with meticulous attention to detail. This episode emphasizes the importance of Swiss craftsmanship and the expertise required to ensure each watch is a masterpiece of engineering and artistry. “With an automatic watch, there is this weight on the back,” shares a skilled watchmaker. “Every piece that is produced is handled by craftsmen who place it accurately with precision. It’s all about the details.”

Nº5 COLLECTION

In the final episode, we celebrate the OG Automatic watch collection by fashion designer Sunny Fong. This episode captures the essence of the collection, showcasing how it serves as both a functional accessory and a bold statement piece. Fong shares his vision of empowerment through timeless design, bridging the gap between traditional watchmaking and contemporary aesthetics. “When we think about having an automatic watch on your wrist, we wanted to focus on powering your time,” CEO Jess Chow explains. “This collection is about creating something that empowers individuals in their everyday lives.”

Nº5 COLLECTION

In the final episode, we celebrate the OG Automatic watch collection by fashion designer Sunny Fong. This episode captures the essence of the collection, showcasing how it serves as both a functional accessory and a bold statement piece. Fong shares his vision of empowerment through timeless design, bridging the gap between traditional watchmaking and contemporary aesthetics. “When we think about having an automatic watch on your wrist, we wanted to focus on powering your time,” CEO Jess Chow explains. “This collection is about creating something that empowers individuals in their everyday lives.”

DISCOVER VIEREN'S OG AUTOMATIC WATCHES

"Moments of modernism, texture, things that are tone-on-tone... I tried to merge all those ideas into one watch."

Sunny Fong, VIEREN Creative Director

DISCOVER VIEREN'S OG AUTOMATIC WATCHES

"Moments of modernism, texture, things that are tone-on-tone... I tried to merge all those ideas into one watch."

Sunny Fong, VIEREN Creative Director

MATTE WHiTE

Become a minimalist’s dream with this versatile white rectangular watch designed to elevate your statement style. The sculptural tone-on-tone white dial and gold details showcase the pinnacle of Swiss craftsmanship. With its clean lines and understated sophistication, it’s the modern timepiece for any occasion.
Limited to 100 exclusive pieces.

MATTE WHiTE

Become a minimalist’s dream with this versatile white rectangular watch designed to elevate your statement style. The sculptural tone-on-tone white dial and gold details showcase the pinnacle of Swiss craftsmanship. With its clean lines and understated sophistication, it’s the modern timepiece for any occasion.
Limited to 100 exclusive pieces.

MATTE BLACK

Make a stealth statement with our all-black rectangular watch that exudes confidence. This Swiss luxury timepiece is plated with Diamond-like Carbon (DLC), providing a stylish and virtually scratch-proof finish. Its modern monochromatic look effortlessly transitions from day to night, making it a must-have for the modern collector.
Limited to 100 exclusive pieces.

MATTE BLACK

Make a stealth statement with our all-black rectangular watch that exudes confidence. This Swiss luxury timepiece is plated with Diamond-like Carbon (DLC), providing a stylish and virtually scratch-proof finish. Its modern monochromatic look effortlessly transitions from day to night, making it a must-have for the modern collector.
Limited to 100 exclusive pieces.

WHITE DIAMOND

Showcase your style with a diamond rectangular watch that balances subtlety and sophistication. Decorated with 31 natural diamonds and a geometric-pattern dial that dials up the details, this understated luxury watch will elevate your look any day of the week.
Limited to 100 exclusive pieces.

WHITE DIAMOND

Showcase your style with a diamond rectangular watch that balances subtlety and sophistication. Decorated with 31 natural diamonds and a geometric-pattern dial that dials up the details, this understated luxury watch will elevate your look any day of the week.
Limited to 100 exclusive pieces.

BLACK DIAMOND

Take black to the extreme with this daring monochromatic black diamond rectangular watch, perfect for those who dare to stand out. This all-black timepiece features 31 black diamonds and Diamond-Like Carbon (DLC), delivering a maximalist look that can be dressed up or down.
Limited to 100 exclusive pieces.

BLACK DIAMOND

Take black to the extreme with this daring monochromatic black diamond rectangular watch, perfect for those who dare to stand out. This all-black timepiece features 31 black diamonds and Diamond-Like Carbon (DLC), delivering a maximalist look that can be dressed up or down.
Limited to 100 exclusive pieces.

WHITE CROC

Experience all-white sophistication with this handcrafted leather rectangular watch. Featuring an innovative white leather dial and cutting-edge Cerakote finish, this versatile luxury timepiece blends sporty with sophistication. Perfect for any occasion, it effortlessly enhances your look while showcasing exceptional Swiss craftsmanship.
Limited to 5 special edition pieces.

WHITE CROC

Experience all-white sophistication with this handcrafted leather rectangular watch. Featuring an innovative white leather dial and cutting-edge Cerakote finish, this versatile luxury timepiece blends sporty with sophistication. Perfect for any occasion, it effortlessly enhances your look while showcasing exceptional Swiss craftsmanship.
Limited to 5 special edition pieces.

BLACK CROC

Dominate your wrist with this sleek leather rectangular watch featuring an innovative leather dial. The edgy leather-on-leather design extends premium black calfskin leather from the strap to the dial, making a bold style statement. Its unique aesthetic and luxury craftsmanship make it an exceptional choice for the modern enthusiast.
Limited to 100 exclusive pieces.

BLACK CROC

Dominate your wrist with this sleek leather rectangular watch featuring an innovative leather dial. The edgy leather-on-leather design extends premium black calfskin leather from the strap to the dial, making a bold style statement. Its unique aesthetic and luxury craftsmanship make it an exceptional choice for the modern enthusiast.
Limited to 100 exclusive pieces.

“It’s my daily wear. I’m really impressed by the ability to dress it up and down.”

“I'm obsessed with Gold Mirror! It's stunning!”

“Feeling this look from last night’s #GRAMMYs”

“It’s my daily wear. I’m really impressed by the ability to dress it up and down.”

“I'm obsessed with Gold Mirror! It's stunning!”

“Feeling this look from last night’s #GRAMMYs”


SUMMARY

Crafting our Swiss Made automatic watches is an art that merges precision, creativity, and time-honoured tradition. Each timepiece in our OG Automatic collection reflects our commitment to excellence and showcases the skill and artistry of our watchmakers in La-Chaux-de-Fonds, Switzerland. Every VIEREN watch is designed to honour the craftsmanship that brings it to life. We invite you to go behind the scenes and explore our collection, where precision and creativity come together in every detail.


SUMMARY

Crafting our Swiss Made automatic watches is an art that merges precision, creativity, and time-honoured tradition. Each timepiece in our OG Automatic collection reflects our commitment to excellence and showcases the skill and artistry of our watchmakers in La-Chaux-de-Fonds, Switzerland. Every VIEREN watch is designed to honour the craftsmanship that brings it to life. We invite you to go behind the scenes and explore our collection, where precision and creativity come together in every detail.

ABOUT THE AUTHOR

Jess Chow, Founder and CEO VIEREN

As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting modern Swiss Made timepieces that merge artistry and precision with VIEREN.
ABOUT THE AUTHOR

Jess Chow, Founder and CEO VIEREN

As Canada’s first female founder of a luxury watch brand, Jess is passionate about horology and dedicated to crafting modern Swiss Made timepieces that merge artistry and precision with VIEREN.

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