Pride on Tour

Be Proud and Stand Strong

VIEREN took to the streets of Toronto to celebrate Pride with a rainbow pop-up truck, bringing unexpected moments of joy throughout the city. Featuring Toronto drag royalty Sofonda Cox performing from her custom throne, the celebration honoured Pride’s origins as a movement for equality, connection, and justice while bringing the community together during a challenging year.

"Pride is the people. Remember that. It's the connection that makes us strong. Love is for everyone, and that's what we want to celebrate this weekend."

Sofonda Cox

There Is Power in Pride

Loud, vibrant, and full of joy, the energy across Toronto was unforgettable. Sofonda Cox performed throughout the city in a custom outfit designed by Sunny Fong, with stops at Yorkville, the Royal Ontario Museum, Trinity Bellwoods Park, Union Station, Cherry Beach, and the 519 in the Village.

Thank You Toronto

Pride is a reminder that connection, creativity, and community have the power to bring people together. As a new generation of watchmakers, VIEREN believes every moment matters — and we were honoured to celebrate a movement built on love, equality, and belonging.

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