BE PROUD AND STAND STRONG

VIEREN took to the streets to celebrate Pride – a rainbow moment of unexpected joy in our pop-up pride truck and Toronto’s very own drag royalty, Sofonda Cox, performing on top of her throne.

BE PROUD AND STAND STRONG

VIEREN took to the streets to celebrate Pride – a rainbow moment of unexpected joy in our pop-up pride truck and Toronto’s very own drag royalty, Sofonda Cox, performing on top of her throne.

With COVID-19 disrupting the usual month-long Pride festivities that take place in Toronto, we wanted to celebrate our community and power this moment of time. Beyond the glitter and parties, we're also honouring Pride’s origins as an uprising for equality and justice.
With COVID-19 disrupting the usual month-long Pride festivities that take place in Toronto, we wanted to celebrate our community and power this moment of time. Beyond the glitter and parties, we're also honouring Pride’s origins as an uprising for equality and justice.

Loud, flashy, and fun - the energy from the city was magical. Sofonda performed hits around downtown Toronto in a custom outfit designed by Sunny Fong.

We started the day in Yorkville and made stops at the Royal Ontario Museum, Trinity Bellwoods Park, Union Station, a surprise stop at Cherry Beach, and then ended our celebrations at the 519 in the Village.

As a new generation of automatic Swiss Made watchmakers, we know how important it is to live every moment. Time is a luxury - and we have to make the most of it. So it felt right to mark this usual time of celebration with an event to remind ourselves that no one is alone and we are all in this together.

Loud, flashy, and fun - the energy from the city was magical. Sofonda performed hits around downtown Toronto in a custom outfit designed by Sunny Fong.

We started the day in Yorkville and made stops at the Royal Ontario Museum, Trinity Bellwoods Park, Union Station, a surprise stop at Cherry Beach, and then ended our celebrations at the 519 in the Village.

As a new generation of automatic Swiss Made watchmakers, we know how important it is to live every moment. Time is a luxury - and we have to make the most of it. So it felt right to mark this usual time of celebration with an event to remind ourselves that no one is alone and we are all in this together.

There is power in pride.

Pride is a celebration near and dear to our hearts. Pride is when and wherever you want it to be. Pride is the people.
Seen on

There is power in pride.

Pride is a celebration near and dear to our hearts. Pride is when and wherever you want it to be. Pride is the people.
Seen on

Thank You

A big thank you to our amazing queen Sofonda Cox for jumping on board VIEREN’s Pride tour. We had such a blast and can’t wait to celebrate with all of you next year!

Thank You

A big thank you to our amazing queen Sofonda Cox for jumping on board VIEREN’s Pride tour. We had such a blast and can’t wait to celebrate with all of you next year!
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