

VIEREN took to the streets to celebrate Pride – a rainbow moment of unexpected joy in our pop-up pride truck and Toronto’s very own drag royalty, Sofonda Cox, performing on top of her throne.
VIEREN took to the streets to celebrate Pride – a rainbow moment of unexpected joy in our pop-up pride truck and Toronto’s very own drag royalty, Sofonda Cox, performing on top of her throne.
Loud, flashy, and fun - the energy from the city was magical. Sofonda performed hits around downtown Toronto in a custom outfit designed by Sunny Fong.
We started the day in Yorkville and made stops at the Royal Ontario Museum, Trinity Bellwoods Park, Union Station, a surprise stop at Cherry Beach, and then ended our celebrations at the 519 in the Village.
As a new generation of automatic Swiss Made watchmakers, we know how important it is to live every moment. Time is a luxury - and we have to make the most of it. So it felt right to mark this usual time of celebration with an event to remind ourselves that no one is alone and we are all in this together.
Loud, flashy, and fun - the energy from the city was magical. Sofonda performed hits around downtown Toronto in a custom outfit designed by Sunny Fong.
We started the day in Yorkville and made stops at the Royal Ontario Museum, Trinity Bellwoods Park, Union Station, a surprise stop at Cherry Beach, and then ended our celebrations at the 519 in the Village.
As a new generation of automatic Swiss Made watchmakers, we know how important it is to live every moment. Time is a luxury - and we have to make the most of it. So it felt right to mark this usual time of celebration with an event to remind ourselves that no one is alone and we are all in this together.