VIEREN

I realize this year that time really is the most precious thing.

We want to feel present in the moment and feel confident in who you are today and where you’re headed.

The idea that I can create this watch that people can appreciate and make it part of their lives motivates me.

When I design our watch, it is a unisex watch and I think about where they are going to wear it to.

It’s always been who I am - I want to create beautiful things for everyone.

I’ve always been interested in the intersection of art and science, and the watch industry is really that intersection, design as well as the precision side.

Getting into the details about how certain parts are made, how everything is put together, and being able to create a piece of art that you put on your wrist.

There are nods in our collection that celebrate things that made us who we are.

For instance, we have our matte black watch - wouldn’t it be great if it was all matte black, as well as black diamonds.

You can see this little little highlight of gold.

We’re bringing the craftsmanship that has existed for forever to a generation that hasn’t had the experience of wearing an automatic watch.

Everyone is wearing technology on their wrist as opposed to something that has been there for hundreds of years.

When we think about having an automatic watch on your wrist, and being able to power that watch, what we wanted to focus on was powering your time.