Gold Sunray Press Release 2023

VIEREN Introduces Gold Sunray Special Edition Watch

The Toronto-based independent watchmaker launches the second novelty in the new Stereo collection of skeletonized timepieces, inspired by the golden age of music fused with Swiss craftsmanship

June 21, 2023 [Toronto, CA] – In light of summer solstice, VIEREN debuts the Gold Sunray Special Edition: the second timepiece in the watchmaker’s new Stereo Collection.

Making a statement this summer with cutting-edge style, Gold Sunray celebrates the powerful connection between music and fashion. Designed with meticulous attention to detail, the golden dial reflects light like spinning vinyl, evoking a sense of nostalgia and artistic flair, with delicate skeletonized cut-outs and stylish elements that pay tribute to vintage audio equipment. The date disc has been specially engineered to be reimagined as classic volume knobs, with the signature 18K gold rehaut ring with minute details tucked discreetly inside the dial.

"I was drawn to the classic stereo and audio systems of my childhood as inspiration for the remix of our automatic movement.”

Sunny Fong, VIEREN Creative Director

The finely sculpted case rests elegantly on the wrist and commands attention with understated opulence. Handcrafted for over six months in La-Chaux-de-Fonds, Switzerland, the ultra-thin, gender neutral, rectangular case and bracelet is plated entirely in luxurious polished gold PVD, which is a first for the brand for this new collection. The Swiss ETA 2671 automatic watch movement, featuring 25 jewels and a 44-hour power reserve, beats with precision to ensure accurate timekeeping.

Just as Studio 54 was a magnet for trendsetters and tastemakers, this hyper-limited watch takes centre stage and is an invitation to make a bold statement of self-expression.

Gold Sunray is limited to only five units, and is available exclusively on vieren.co.

EXPLORE GOLD SUNRAY