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Gold Sunray Happy Hour
EventsJun 23, 2023

Gold Sunray Happy Hour


In Light of Summer Solstice

VIEREN celebrated the first day of summer with the launch of the Gold Sunray special edition timepiece, inspired by Studio 54 glamour and spinning vinyl records. Thirty guests gathered at Toronto’s Michelin-starred Salon Alo to experience the latest all-gold automatic skeleton watch from the Stereo Collection through cocktails, conversation, and an evening celebrating modern watchmaking. Explore the story behind the celebration.

 

 

“A remix of VIEREN’s classic rectangular design, the collection pays homage to the glamour and style of the fabled Manhattan discotheque Studio 54.”

 

A Golden Happy Hour

The modern space at Salon Alo was transformed into a golden setting celebrating luxury watchmaking. Guests were greeted with a golden ticket to redeem one of VIEREN’s signature Gold Sunray Cocktails while exploring the brand’s modern timepiece collections. A vinyl-inspired photo experience and live illustrations by Nessa Lilly, created on upcycled records, gave guests a unique keepsake from the evening.

 

Introducing Gold Sunray

Gold Sunray represents the next evolution of VIEREN’s Stereo Collection, combining Swiss automatic craftsmanship with inspiration from vintage audio equipment and the golden era of Studio 54. The all-gold rectangular watch features a semi-skeletonized dial, golden rotor, and architectural details that reveal the precision of the Swiss ETA 2671 automatic movement.

Limited to five pieces, Gold Sunray captures the energy of music, movement, and modern luxury watchmaking.

DISCOVER GOLD SUNRAY

 


A Powerful Night of Celebrations

Thank you to everyone who joined us in celebrating the launch of Gold Sunray. Join our email list for exclusive invitations to future events, collection launches, and updates from VIEREN.

 

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