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An Icon, Evolved

LAUNCHING 10.13.26

Get Early Access

Limited Edition Collections

Swiss Made automatic rectangular watches

VIEREN OG Automatic Collection rectangular watches inspired by modernist architecture

OG Automatic

Shaped by modernist architecture

Sold out

VIEREN White Croc Leather rectangular watch front view

VIEREN White Croc Leather rectangular watch angled view

White Croc

$4,500 USD

VIEREN Black Croc Leather rectangular watch front view

VIEREN Black Croc Leather rectangular watch angled view

Black Croc

$4,500 USD

VIEREN Swiss ETA 2671 automatic movement with gold rotor, mainspring, balance wheel, and gears

“VIEREN has crafted an impressively distinct and cohesive identity”

Discover Craftsmanship

Loved by Collectors

Christian Bendek wearing VIEREN Matte White rectangular watch

“My favourite timepiece for every season.”

Christian Bendek — Matte White

Sabrina Moldenhauer wearing VIEREN Gold Mirror rectangular watch

“It feels like a true collector’s object.”

Sabrina Moldenhauer — Gold Mirror

Dale Moss wearing VIEREN Black Diamond rectangular watch at the Grammys

“Last night’s look at the Grammy Awards.”

Dale Moss — Black Diamond

VIEREN black rectangular watch with gift box packaging held by white gloves

The Art of Gifting

Curated Swiss luxury for meaningful moments

COMPLIMENTARY SHIPPING

30-DAY RETURNS

2-YEAR WARRANTY