PRESS
Rhonda Riche
December 14, 2021

Gift Guide: Five Holiday Gifts For The Modernist

The Canadian microbrand’s limited edition timepieces offer endless potential for the holidays.

When thinking about gift-giving, it’s important to consider how and where the recipient lives. People don’t just inhabit a geographical location but also their homes, workplaces, and social spaces. The perfect present should feel at home in that world, no matter how diverse it is.

That is why, when thinking about holiday gifts, we thought of Vieren.
When we first heard about Vieren watches, we were impressed by the classic, streamlined shape of the brand’s rectangular models. Then, as we learned more about the Toronto-based brand – founded by entrepreneur Jessica Chow and Project Runway All Stars designer Sunny Fong – we came to understand our attraction to these timepieces.
For Chow and Fong, watchmaking is not just about doing a variation on a stylistic theme; it’s about creating a composition for living. And in that spirit, we’ve built a gift guide of design and architecture-themed objects that best complement Vieren’s family of timepieces.

Cool & Collected

Vieren launched in March 2020 with five luxe but affordable models: Matte White, Matte Black, White Diamond, Black Diamond, and Black Croc. Minimalist in silhouette, these watches also have a maximalist mood due to their premium materials.
So, we thought: What better way to display these modern watches than with one of Vieren’s incredibly fetching vegan leather watch stands?

PRESS
Rhonda Riche
December 14, 2021

Gift Guide: Five Holiday Gifts For The Modernist

The Canadian microbrand’s limited edition timepieces offer endless potential for the holidays.

When thinking about gift-giving, it’s important to consider how and where the recipient lives. People don’t just inhabit a geographical location but also their homes, workplaces, and social spaces. The perfect present should feel at home in that world, no matter how diverse it is.

That is why, when thinking about holiday gifts, we thought of Vieren.
When we first heard about Vieren watches, we were impressed by the classic, streamlined shape of the brand’s rectangular models. Then, as we learned more about the Toronto-based brand – founded by entrepreneur Jessica Chow and Project Runway All Stars designer Sunny Fong – we came to understand our attraction to these timepieces.
For Chow and Fong, watchmaking is not just about doing a variation on a stylistic theme; it’s about creating a composition for living. And in that spirit, we’ve built a gift guide of design and architecture-themed objects that best complement Vieren’s family of timepieces.

Cool & Collected

Vieren launched in March 2020 with five luxe but affordable models: Matte White, Matte Black, White Diamond, Black Diamond, and Black Croc. Minimalist in silhouette, these watches also have a maximalist mood due to their premium materials.
So, we thought: What better way to display these modern watches than with one of Vieren’s incredibly fetching vegan leather watch stands?

VIEREN Swiss automatic watches for men and women editorial