VIEREN Debuts Gold Mirror Special Edition Watch
March 2023
VIEREN Debuts Gold Mirror Special Edition Watch
The Toronto-based independent watchmaker introduces a
new collection of gold skeletonized timepieces, inspired by
the glamour of 1970s disco fused with Swiss craftsmanship.
VIEREN Debuts Gold Mirror Special Edition Watch
The Toronto-based independent watchmaker introduces a
new collection of gold skeletonized timepieces, inspired by
the glamour of 1970s disco fused with Swiss craftsmanship.
Jess Chow, CEO VIEREN
March 2023
Jess Chow, CEO VIEREN
March 2023
March 15, 2023 [Toronto, CA] – Today, VIEREN debuts the Gold Mirror Special Edition, the first timepiece of the
luxury watchmaker’s new Stereo Collection series.
Inspired by the glamour of the disco decade and unbridled energy of Studio 54 – an era-defining institution and beacon of nightlife – VIEREN draws design codes from vintage stereo systems, tape decks, and high-octane dance floors to create an all-gold skeletonized watch that embodies modern Swiss savoir-faire through a sophisticated design-approach.
“This new avant-garde automatic turns up the volume for all your fashion moments.”
Sunny Fong, VIEREN Creative Director
True to their brand DNA and gender-neutral catalog, Gold Mirror is plated in luxurious gold with unique skeletonized cut-outs on the polished gold dial. Handcrafted over six months in La-Chaux-de-Fonds, Switzerland, the dial and exhibition case back reveal the Swiss ETA-2671 automatic watch movement complete with 25 jewels and equipped with a 44-hour power reserve ensuring endurance and reliability.
The date disc has been specially engineered, pulling motifs from classic volume knobs and analog VU meters, and the signature 18K gold rehaut ring with minute details is tucked discreetly inside the dial. Every detail of this hyper-limited timepiece is a symphony of style and precision.
The date disc has been specially engineered, pulling motifs from classic volume knobs and analog VU meters, and the signature 18K gold rehaut ring with minute details is tucked discreetly inside the dial. Every detail of this hyper-limited timepiece is a symphony of style and precision.
“I was drawn to classic stereo and audio systems of my childhood as inspiration for the remix of our automatic movement,” said Sunny Fong, creative director of VIEREN and award-winning fashion designer. “And throughout my career, music has always inspired my fashion collections. I would design most of my collections on the dance floor and it has always served as the best runway. Reimagining our modernist timepieces through the golden lens of disco has led us to create our most extravagant collection to-date.”
“One of the first timepieces I owned was a skeleton watch. I remember how mesmerizing it was to see the movement exposed, hundreds of gears moving together perfectly to tell time.” said Founder Jess Chow. “With the Stereo Collection, we‘re merging fashion and function to celebrate the beauty of automatic watches in an energized new chapter for our brand.”
Gold Mirror retails for $5,250 USD and $7,150 CAD, limited to only five units, and available exclusively on vieren.co.
“One of the first timepieces I owned was a skeleton watch. I remember how mesmerizing it was to see the movement exposed, hundreds of gears moving together perfectly to tell time.” said Founder Jess Chow. “With the Stereo Collection, we‘re merging fashion and function to celebrate the beauty of automatic watches in an energized new chapter for our brand.”
Gold Mirror retails for $5,250 USD and $7,150 CAD, limited to only five units, and available exclusively on vieren.co.
ABOUT VIEREN
VIEREN was founded in Toronto in 2020 by next-generation watch entrepreneur, Jess Chow, to celebrate over 40 years of luxury watchmaking in her family. After building her career advising brands as a management consultant, she was ready to pursue her passion and start a business of her own when she turned 30. Chow’s direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited-edition collections in-house, and deliver the highest quality in Swiss craftsmanship.
At the helm of the brand’s creative direction is Sunny Fong – fashion designer of luxury womenswear label, VAWK and winner of Project Runway Canada – who has had his timeless designs on runways and red carpets around the world. The internationally macclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Together, they are a new generation reinventing automatic watches to inspire people to power their time and make the most of every second of their life.
For inquiries: press@vieren.co
At the helm of the brand’s creative direction is Sunny Fong – fashion designer of luxury womenswear label, VAWK and winner of Project Runway Canada – who has had his timeless designs on runways and red carpets around the world. The internationally macclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Together, they are a new generation reinventing automatic watches to inspire people to power their time and make the most of every second of their life.
For inquiries: press@vieren.co
March 15, 2023 [Toronto, CA] – Today, VIEREN debuts the Gold Mirror Special Edition, the first timepiece of the
luxury watchmaker’s new Stereo Collection series.
Inspired by the glamour of the disco decade and unbridled energy of Studio 54 – an era-defining institution and beacon of nightlife – VIEREN draws design codes from vintage stereo systems, tape decks, and high-octane dance floors to create an all-gold skeletonized watch that embodies modern Swiss savoir-faire through a sophisticated design-approach.
“This new avant-garde automatic turns up the volume for all your fashion moments.”
Sunny Fong, VIEREN Creative Director
True to their brand DNA and gender-neutral catalog, Gold Mirror is plated in luxurious gold with unique skeletonized cut-outs on the polished gold dial. Handcrafted over six months in La-Chaux-de-Fonds, Switzerland, the dial and exhibition case back reveal the Swiss ETA-2671 automatic watch movement complete with 25 jewels and equipped with a 44-hour power reserve ensuring endurance and reliability.
The date disc has been specially engineered, pulling motifs from classic volume knobs and analog VU meters, and the signature 18K gold rehaut ring with minute details is tucked discreetly inside the dial. Every detail of this hyper-limited timepiece is a symphony of style and precision.
The date disc has been specially engineered, pulling motifs from classic volume knobs and analog VU meters, and the signature 18K gold rehaut ring with minute details is tucked discreetly inside the dial. Every detail of this hyper-limited timepiece is a symphony of style and precision.
“I was drawn to classic stereo and audio systems of my childhood as inspiration for the remix of our automatic movement,” said Sunny Fong, creative director of VIEREN and award-winning fashion designer. “And throughout my career, music has always inspired my fashion collections. I would design most of my collections on the dance floor and it has always served as the best runway. Reimagining our modernist timepieces through the golden lens of disco has led us to create our most extravagant collection to-date.”
“One of the first timepieces I owned was a skeleton watch. I remember how mesmerizing it was to see the movement exposed, hundreds of gears moving together perfectly to tell time.” said Founder Jess Chow. “With the Stereo Collection, we‘re merging fashion and function to celebrate the beauty of automatic watches in an energized new chapter for our brand.”
Gold Mirror retails for $5,250 USD and $7,150 CAD, limited to only five units, and available exclusively on vieren.co.
“One of the first timepieces I owned was a skeleton watch. I remember how mesmerizing it was to see the movement exposed, hundreds of gears moving together perfectly to tell time.” said Founder Jess Chow. “With the Stereo Collection, we‘re merging fashion and function to celebrate the beauty of automatic watches in an energized new chapter for our brand.”
Gold Mirror retails for $5,250 USD and $7,150 CAD, limited to only five units, and available exclusively on vieren.co.
ABOUT VIEREN
VIEREN was founded in Toronto in 2020 by next-generation watch entrepreneur, Jess Chow, to celebrate over 40 years of luxury watchmaking in her family. After building her career advising brands as a management consultant, she was ready to pursue her passion and start a business of her own when she turned 30. Chow’s direct access to a watchmaking studio in La-Chaux-de-Fonds, Switzerland allows VIEREN to design every bespoke component of their limited-edition collections in-house, and deliver the highest quality in Swiss craftsmanship.
At the helm of the brand’s creative direction is Sunny Fong – fashion designer of luxury womenswear label, VAWK and winner of Project Runway Canada – who has had his timeless designs on runways and red carpets around the world. The internationally macclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Together, they are a new generation reinventing automatic watches to inspire people to power their time and make the most of every second of their life.
For inquiries: press@vieren.co
At the helm of the brand’s creative direction is Sunny Fong – fashion designer of luxury womenswear label, VAWK and winner of Project Runway Canada – who has had his timeless designs on runways and red carpets around the world. The internationally macclaimed Canadian visionary brings his modernist style and focus on form, function, and fashion to VIEREN’s experimental designs.
Together, they are a new generation reinventing automatic watches to inspire people to power their time and make the most of every second of their life.
For inquiries: press@vieren.co
SHOP OG AUTOMATIC
By fashion designer Sunny Fong
SHOP OG AUTOMATIC
By fashion designer Sunny Fong
