PRESS
Sam Kessler
February 21, 2023
Best Microbrand Watches to Buy in 2023
From funky impulse buys to accessible haute horology, these are the best microbrand watch releases to know about this year… so far it may have had some stigma in the past but the word ‘microbrand’ is these days, in watchmaking at least, shorthand for creativity. It stands for the small, independent makers, the designers willing to stamp their unique aesthetics onto their watches and the innovators putting the big horological players to shame. It’s also an ever-shifting sea of new timepieces that needs a bit of guidance to navigate properly.
So here we are, with our selection of the finest microbrand releases available in 2023. Whether you’re after a professional standard diver (or something well-beyond professional, for that matter) or something eye-catching for daily wear, we have you covered. And to make life easier on your wallet, we’ve put everything in order of price, impulse buys this end, more serious price tags the others.
Here is our list of the best microbrand watches of 2023.
So here we are, with our selection of the finest microbrand releases available in 2023. Whether you’re after a professional standard diver (or something well-beyond professional, for that matter) or something eye-catching for daily wear, we have you covered. And to make life easier on your wallet, we’ve put everything in order of price, impulse buys this end, more serious price tags the others.
Here is our list of the best microbrand watches of 2023.
VIEREN BLACK CROC
Vieren is a Canadian microbrand founded in 2020, although while they’re relatively new to the scene, the founder’s family has been involved in watchmaking for over 30 years. As a result, Vieren use all the traditional techniques of Swiss watchmaking, with watches like the Black Croc housing the ETA-2671 Automatic movement. It also has a black crocodile leather dial, matching the strap, putting the unique texture of the material into the spotlight.
PRESS
Sam Kessler
February 21, 2023
Best Microbrand Watches to Buy in 2023
From funky impulse buys to accessible haute horology, these are the best microbrand watch releases to know about this year… so far it may have had some stigma in the past but the word ‘microbrand’ is these days, in watchmaking at least, shorthand for creativity. It stands for the small, independent makers, the designers willing to stamp their unique aesthetics onto their watches and the innovators putting the big horological players to shame. It’s also an ever-shifting sea of new timepieces that needs a bit of guidance to navigate properly.
So here we are, with our selection of the finest microbrand releases available in 2023. Whether you’re after a professional standard diver (or something well-beyond professional, for that matter) or something eye-catching for daily wear, we have you covered. And to make life easier on your wallet, we’ve put everything in order of price, impulse buys this end, more serious price tags the others.
Here is our list of the best microbrand watches of 2023.
So here we are, with our selection of the finest microbrand releases available in 2023. Whether you’re after a professional standard diver (or something well-beyond professional, for that matter) or something eye-catching for daily wear, we have you covered. And to make life easier on your wallet, we’ve put everything in order of price, impulse buys this end, more serious price tags the others.
Here is our list of the best microbrand watches of 2023.
VIEREN BLACK CROC
Vieren is a Canadian microbrand founded in 2020, although while they’re relatively new to the scene, the founder’s family has been involved in watchmaking for over 30 years. As a result, Vieren use all the traditional techniques of Swiss watchmaking, with watches like the Black Croc housing the ETA-2671 Automatic movement. It also has a black crocodile leather dial, matching the strap, putting the unique texture of the material into the spotlight.
Black Croc
$2,850 USDSHOP OG AUTOMATIC
SHOP OG AUTOMATIC
