
Stories
Stories
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Haute Time
VIEREN Debuts Gold Mirror Special Edition Watch
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Time and Tide
With Watches & Wonders kicking off next week, check out these interesting watch releases ahead of the biggest watch fair in the world
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Worn and Wound
Seeking a Watch with the Midas Touch? Meet Vieren’s Gold Mirror.
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A Blog to Watch
VIEREN Debuts Limited-Run Gold Mirror Special Edition Watch
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Gold Mirror Watch Press Release
Introducing a new collection of gold skeletonized timepieces, inspired by the glamour of 1970s disco fused with Swiss craftsmanship
- Events
INTRODUCING GOLD STEREO
Inspired by the glamour of Studio 54
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White Launch Dinner NYC
Unveiling the new White Croc timepiece with the best of NYC at Chinese Tuxedo
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Wrist Enthusiast
Best Women's Rectangle Watches at all price points
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Oracle of Time
The Best Microbrand Watches to buy in 2023
- People
Meet Brandon Kaplan
This Toronto entrepreneur is bringing music, fashion, and art together one pizza at a time
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Esquire
Explore luxurious gifts for men who appreciate the finer things
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Wrist Enthusiast
Discover the Best Rectangle Watches at all price points
- People
Meet Meagan Enriquez
This Asian Canadian is surfing her way to becoming Creative Director one day
- People
Meet Abhishek Dekate
This culinary school student turned his passion for food into becoming an up-and-coming lifestyle creator
- People
Meet Tara Spencer-Nairn
This hilarious Canadian actress uses her quick wit to bring people together
- Events
New York Windup Watch Fair
Get a first look at the new White Croc, chat with founders Jess & Sunny, and receive a special gift when you register your email
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WatchTime
Hands-on with the quirky leather-dialed VIEREN White Croc Watch by fashion designer Sunny Fong
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Toronto Year 3 Soirée
Celebrating in Toronto with champagne, crockails, and caviar at Salon by alo
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Western Entrepreneurship
Jess Chow, HBA ’11, is channeling the legacy of automatic timepieces to fit a more diverse generation
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Highsnobiety
VIEREN releases new luxury timepiece backed with Swiss craft
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White Croc Leather Watch Press Release
With only five total, this capsule launch mixes Swiss luxury watchmaking with made-to-collect sensibility
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White Launch Dinner NYC
Unveiling the new White Croc timepiece with the best of NYC at Chinese Tuxedo
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New York Post
VIEREN CEO Jess Chow in solidarity with powerful NYC women
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Chicago Windup Watch Fair
Check out highlights from VIEREN's first watch show with the Worn and Wound family
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Bay Street Bull
Discover why VIEREN was selected as a must-have Canadian watch brand
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WWD
Explore best gifts for men to receive for any occasion
- Learn
How Do Automatic Watches Work?
Understand how automatic watches work, the key parts of an automatic watch movement, and how it can tell time forever without a battery
- Learn
What Is Swiss Made?
What makes a Swiss Made watch so special? Learn why Switzerland is known for watchmaking
- Learn
Sapphire Crystal vs. Mineral Crystal
Understand why sapphire crystal is the most expensive of all the watch crystals
- Events
NYFW Pop-up Boutique
See why the VIEREN Pop-up was named "One of the chicest events of New York Fashion Week"
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Chicago Windup Watch Fair
Come shop modern automatic watches, chat with the founders, and receive a special gift at the event when you register your email online
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A Blog to Watch: Superlative Podcast with Ariel Adams
Listen as VIEREN CEO Jess Chow discusses how she went from watch enthusiast to watch entrepreneur
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Haute Time
Meet the modern watch brand paving the future for the next generation of watchmaking
- People
Meet Joey Gollish
From tech to HXOUSE to luxury streetwear designer of Mr. Saturday
- Learn
What is an automatic watch?
What's the rotor? Mainspring? Balance wheel? Get to know all the different parts in an automatic watch and watch movement
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UNCOVER LA
From clean lines to unique textures, see how VIEREN's watch collection reflects some of Los Angeles' most recognizable architecture and historic design
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Mechanical vs. Automatic Watch
Get to know the differences between mechanical and automatic watches
- Learn
Quartz vs. Automatic Watch
What are the differences and how to decide between automatic and quartz watches
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SHARP Magazine
Toronto duo brings fashion scene experience to the watch world
- People
Meet Jodi Taylor
From small town to big time fashion editor at Coveteur
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Watchonista Gift Guide
Five holiday gifts for the modernist
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Watchonista
Introducing VIEREN: A modernist brand with a regard for the past
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WatchPro Review
The Black Croc reinvents the classic dress watch for today
MAKING OF VIEREN
Come behind the scenes to see the making of our first watch collection OG Automatic
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WWD
In celebration of its first anniversary, VIEREN is launching Black Croc
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Black Croc Leather Watch Press Release
The latest addition to the watchmaker’s collection of exclusive timepieces boasts modernity and Swiss savoir-faire
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The Knockturnal
A celebration of a timepiece collection at our first NYFW pop-up boutique
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Guest of a Guest
See why VIEREN NYFW Pop-up Boutique was named one of the chicest events of New York Fashion Week by Guest of a Guest
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WatchPro Review
See what Alex from WatchPro thought of our Matte Black OG Automatic
- People
Meet Elliott Muscat
A multidisciplinary artist with a powerful aesthetic in the music industry
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Medium
Sharing 5 things you need to thrive as a power couple
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LXRY
Read the product review of our Matte Black automatic watch
- People
Meet Ana Golja
See our White Diamond watch in her new music video for GLASS
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INC
How a next-gen watchmaker is changing the way we think about time
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Trend Hunter
VIEREN's handcrafted watches in sleek unisex styles
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Startup Canada Podcast
Listen to Making it Work with Sunny Fong and Jess Chow
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The Kit Style
Women on how they'll dress post-pandemic
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Marie Claire
The most irresistible watches for fashion forward women
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Liminul
Stairs to Nowhere: surrealist Canadian jewelry
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Sharp Watch
Introducing a new Canadian watchmaker looking to earn a place on your wrist
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ROB CHANGEMAKERS
Congrats to our CEO Jess Chow for earning the award from The Globe and Mail
- People
Meet Malcolm Omoruyi
From studying IT to travelling the world as a GQ fashion model
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Fashion Magazine
How two Canadians are bringing the art of Swiss watchmaking to a new audience
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Notable Life
How the Co-Founders of VIEREN are bringing the luxury automatic watch back
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Nº5 OG Automatic
Experience the collection designed by Sunny Fong to power your time
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Style Democracy
Gifts for everyone on your list
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Fashion Gift Guide
Treat yourself or a loved one with these Canadian Valentine’s Day gift ideas
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Nº4 Handcrafted
See how expert watchmakers put each piece in place with precision
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FLARE V-Day Gifts
Here's what we're buying for ourselves this V-Day
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Beyond the Dial
Hands-on review of VIEREN automatic rectangular dress watch
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Gotham Magazine
VIEREN aims to adapt Swiss timekeeping for today with debut watch collection
- People
Meet Dani Roche
From MySpace to multi-hyphenate creative of digital agency Kastor & Pollux
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Vancouver Sun
Surefire gifts for that difficult woman to buy for
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Nº3 Case to Dial
Discover how each bespoke component was created with metal and oil and grit
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Wedding Wire
How to find the perfect engagement watch for your (almost) fiancé
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The Kit Gift Guide
Discover the chicest gifts to please fashion lovers
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Daily Mail Gift Guide
The ultimate gift guide to delight everyone on your list
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Nº2 Swiss Made
Learn why Switzerland is known for the highest quality timepieces
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HOLR Magazine
The ultimate gift guide for the fashion forward
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Retail Insider
Canadian duo introduce sleekest automatic watch yet
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Vita Daily
How and why to invest in a timepiece (that's not your phone!)
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Nº1 Design
See what inspired Sunny to design our first automatic watch collection
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FASHION Style News
Introducing a new Canadian luxury watch line
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Globe and Mail
Project Runway Canada winner Sunny Fong has recently launched VIEREN
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Launch Press Release
VAWK designer Sunny Fong launches VIEREN
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Happy Hour Launch Party
Celebrating the launch of the OG Automatic watch collection with cocktails and canapés
- Events, Video
Pride on Tour
Spreading love in a rainbow pop-up around Toronto with Drag Royalty Sofonda Cox
- Press, Video
Story of VIEREN
Get to know Jess & Sunny and why they're passionate about automatic watches
