VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Event Decor, Table, Flowers, Mobile - September 2020

Beyond cocktails & canapés

Celebrating the launch of our new OG Automatic watch collection with cocktails and canapés at Wish Cafe in Toronto. Experience the world of automatic watches at our socially distanced launch party!

Beyond cocktails & canapés

Celebrating the launch of our new OG Automatic watch collection with cocktails and canapés at Wish Cafe in Toronto. Experience the world of automatic watches at our socially distanced launch party!

POWER HOUR

Powerful, sexy, and bold - our guests were immersed in an unforgettable black and white experience. Large campaign photographs welcomed them as they arrived to their reserved seating on the patio. The white-washed restaurant was accented by black floral centrepieces and black hourglasses at every table.

Happy Hour wouldn’t be complete without cocktails and canapés. Guests enjoyed our signature black cocktail - featuring local Canadian made House Black Vodka - or a glass of Moët & Chandon Brut Champagne as our white selection. A trio of canapés followed along with a three-part personal watch presentation.

VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Restaurant Decor, Marketing Campaign Posters - September 2020

POWER HOUR

Powerful, sexy, and bold - our guests were immersed in an unforgettable black and white experience. Large campaign photographs welcomed them as they arrived to their reserved seating on the patio. The white-washed restaurant was accented by black floral centrepieces and black hourglasses at every table.

Happy Hour wouldn’t be complete without cocktails and canapés. Guests enjoyed our signature black cocktail - featuring local Canadian made House Black Vodka - or a glass of Moët & Chandon Brut Champagne as our white selection. A trio of canapés followed along with a three-part personal watch presentation.

VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Restaurant Decor, Marketing Campaign Posters - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Entry Decor Table - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Champagne Canapes Covid Hand Sanitizer - September 2020
VIEREN Happy Hour Cocktails Canapes New Collection Launch Pop-up - Signature Black Cocktail September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Entry Decor Table - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Champagne Canapes Covid Hand Sanitizer - September 2020
VIEREN Happy Hour Cocktails Canapes New Collection Launch Pop-up - Signature Black Cocktail September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Anatomy of Automatic Watch Movement and Watch Components - September 2020
01.

ANATOMY of AUTOMATIC WATCHES

Introducing guests to the world of automatic watches, CEO and Co-Founder Jessica Chow visited every table and presented a handcrafted display case of a deconstructed automatic watch. She highlighted key parts of an automatic watch movement and explained how each part works together to tell time. Guests learned how the rotor powers the watch, how energy is stored in the mainspring, and how the familiar ticking comes from the escapement of the mechanical watch movement.
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Watch Details, Gold Ring, Desktop - September 2020
Guests also had the opportunity to see and hear how we created each signature component of the VIEREN watch collection, including our iconic rectangular watch cases, our matte tone-on-tone dial, and an close-up view of our signature 18K gold-plated reflector ring with minute tracker detail.
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Anatomy of Automatic Watch Movement and Watch Components - September 2020
01.

ANATOMY of AUTOMATIC WATCHES

Introducing guests to the world of automatic watches, CEO and Co-Founder Jessica Chow visited every table and presented a handcrafted display case of a deconstructed automatic watch. She highlighted key parts of an automatic watch movement and explained how each part works together to tell time. Guests learned how the rotor powers the watch, how energy is stored in the mainspring, and how the familiar ticking comes from the escapement of the mechanical watch movement.
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Watch Details, Gold Ring, Desktop - September 2020
Guests also had the opportunity to see and hear how we created each signature component of the VIEREN watch collection, including our iconic rectangular watch cases, our matte tone-on-tone dial, and an close-up view of our signature 18K gold-plated reflector ring with minute tracker detail.
“One of our biggest lessons was just how small everything is - and we wanted people to experience that. There are over 160 pieces in an automatic movement… and if we’re off by even 0.1mm, the whole piece doesn’t fit together.”
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Jessica Chow Introducing Guests to Anatomy of Automatic Watches - September 2020
“One of our biggest lessons was just how small everything is - and we wanted people to experience that. There are over 160 pieces in an automatic movement… and if we’re off by even 0.1mm, the whole piece doesn’t fit together.”
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Jessica Chow Introducing Guests to Anatomy of Automatic Watches - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Sunny Fong Introducing Matte Black Watch, Black Diamond Watch - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Sunny Fong Introducing Matte Black Watch, Black Diamond Watch - September 2020
02.

COLLECTION DEBUT

We started with the Matte White watch emerging from a chiseled stark white-on-white icy block to showcase the original watch that inspired the collection. Adjacent, the White Diamond watch was draped delicately over frosted flora tips to highlight the sparkle of its 31 natural diamonds. Then, we took black to the extreme with the Matte Black watch featured in a stealth black display carved out of black volcanic rock and crystals. The hero piece of the collection, the Black Diamond watch was nestled on a black geometric basket weave with black iridescent feathers, mirroring the textures and dimension of the debossed geometric pattern on the dial.
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Matte White Watch, White Diamond Watch Display - September 2020
02.

COLLECTION DEBUT

We started with the Matte White watch emerging from a chiseled stark white-on-white icy block to showcase the original watch that inspired the collection. Adjacent, the White Diamond watch was draped delicately over frosted flora tips to highlight the sparkle of its 31 natural diamonds. Then, we took black to the extreme with the Matte Black watch featured in a stealth black display carved out of black volcanic rock and crystals. The hero piece of the collection, the Black Diamond watch was nestled on a black geometric basket weave with black iridescent feathers, mirroring the textures and dimension of the debossed geometric pattern on the dial.
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Matte White Watch, White Diamond Watch Display - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Matte Black Watch Display - September 2020
“I’ve always wanted to design a watch that makes people feel powerful."
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Matte Black Watch Display - September 2020
“I’ve always wanted to design a watch that makes people feel powerful."
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Black Diamond Watch Display - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Leather on Leather Watch Display with Black Rope Shibari - September 2020
As a special experience, we surprised guests with our new watch release - our Black Croc leather-on-leather watch. An experimental take on seamless continuity and a nod to the designer’s storied fashion career, we extended the black croc embossed leather from the band through to the dial for this statement timepiece. Merging sexy and subtlety, we bound our leather watch with black rope Shibari.
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Black Diamond Watch Display - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Leather on Leather Watch Display with Black Rope Shibari - September 2020
As a special experience, we surprised guests with our new watch release - our Black Croc leather-on-leather watch. An experimental take on seamless continuity and a nod to the designer’s storied fashion career, we extended the black croc embossed leather from the band through to the dial for this statement timepiece. Merging sexy and subtlety, we bound our leather watch with black rope Shibari.
03.

FIRST IN HAND

As their reservation time came to a close, our guests were given the opportunity to be the first to try on their favourite timepieces from the new OG Automatic Collection. Our private, sanitized fitting area allowed guests to get one-on-one, personalized service by our watch specialist and learn more about the signature details of each watch.
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Watch Collection Retail Display - September 2020
03.

FIRST IN HAND

As their reservation time came to a close, our guests were given the opportunity to be the first to try on their favourite timepieces from the new OG Automatic Collection. Our private, sanitized fitting area allowed guests to get one-on-one, personalized service by our watch specialist and learn more about the signature details of each watch.
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Watch Collection Retail Display - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Try On Watches Male with Watch Specialist - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Try On Watches Male - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Try On Watches Male with Watch Specialist - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Try On Watches Male - September 2020
This was our opportunity to hear what our guests thought of the watch collection first hand. We were happy to hear people comment on how finely constructed everything is, the comfort of the rectangular watch case, and the subtle details etched on the inside of the 18K gold reflector ring. They had their favourites between black and white models, the classic matte and diamond versions, but many raved about the leather-on-leather watch. Which one is your favourite?
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Trying On Watches - September 2020
This was our opportunity to hear what our guests thought of the watch collection first hand. We were happy to hear people comment on how finely constructed everything is, the comfort of the rectangular watch case, and the subtle details etched on the inside of the 18K gold reflector ring. They had their favourites between black and white models, the classic matte and diamond versions, but many raved about the leather-on-leather watch. Which one is your favourite?
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Trying On Watches - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Sunny Fong and Jessica Chow Co-Founder Selfie - September 2020

Happy Ending

During these months where time seemed to stand still, we're thrilled to have the opportunity to share our new OG Automatic watch collection with you while following social distancing guidelines.

Thank you to everyone who came to support our VIEREN Happy Hour and this special moment in time.

VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Sunny Fong and Jessica Chow Co-Founder Selfie - September 2020

Happy Ending

During these months where time seemed to stand still, we're thrilled to have the opportunity to share our new OG Automatic watch collection with you while following social distancing guidelines.

Thank you to everyone who came to support our VIEREN Happy Hour and this special moment in time.

VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Enjoying Time with Guests - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Sunny Fong introducing Matte White Watch, White Diamond Watch Display - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Sunny Fong Introducing Automatic Watch Display - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Sunny Fong Enjoying Time with Guests - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Guests Lining Up for Event - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Guests Smiling Before Event - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Introducing Guests to Automatic Watches - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Try On Watches with Watch Specialist - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Guests Taking Photo of Automatic Watch Display - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Enjoying Time with Guests - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Sunny Fong introducing Matte White Watch, White Diamond Watch Display - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Sunny Fong Introducing Automatic Watch Display - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Sunny Fong Enjoying Time with Guests - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Guests Lining Up for Event - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Guests Smiling Before Event - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Introducing Guests to Automatic Watches - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Try On Watches with Watch Specialist - September 2020
VIEREN Happy Hour New Automatic Swiss Made Watch Collection Launch Pop-up - Guests Taking Photo of Automatic Watch Display - September 2020
Shop OG Automatic Watch Collection - watches for men and women