HAPPY HOUR LAUNCH PARTY
September 2020
Beyond cocktails & canapés
Celebrating the launch of our new OG Automatic watch collection with cocktails and canapés at Wish Cafe in Toronto. Experience the world of automatic watches at our socially distanced launch party!
Beyond cocktails & canapés
Celebrating the launch of our new OG Automatic watch collection with cocktails and canapés at Wish Cafe in Toronto. Experience the world of automatic watches at our socially distanced launch party!
POWER HOUR
Powerful, sexy, and bold - our guests were immersed in an unforgettable black and white experience. Large campaign photographs welcomed them as they arrived to their reserved seating on the patio. The white-washed restaurant was accented by black floral centrepieces and black hourglasses at every table.
Happy Hour wouldn’t be complete without cocktails and canapés. Guests enjoyed our signature black cocktail - featuring locally made Canadian Hounds Black Vodka - or a glass of Moët & Chandon Brut Champagne as our white selection. A trio of canapés followed along with a three-part personal watch presentation.
POWER HOUR
Powerful, sexy, and bold - our guests were immersed in an unforgettable black and white experience. Large campaign photographs welcomed them as they arrived to their reserved seating on the patio. The white-washed restaurant was accented by black floral centrepieces and black hourglasses at every table.
Happy Hour wouldn’t be complete without cocktails and canapés. Guests enjoyed our signature black cocktail - featuring locally made Canadian Hounds Black Vodka - or a glass of Moët & Chandon Brut Champagne as our white selection. A trio of canapés followed along with a three-part personal watch presentation.
01.
ANATOMY of AUTOMATIC WATCHES
Introducing guests to the world of automatic watches, CEO and Co-Founder Jessica Chow visited every table and presented a handcrafted display case of a deconstructed automatic watch. She highlighted key parts of an automatic watch movement and explained how each part works together to tell time. Guests learned how the rotor powers the watch, how energy is stored in the mainspring, and how the familiar ticking comes from the escapement of the mechanical watch movement.
Guests also had the opportunity to see and hear how we created each signature component of the VIEREN watch collection, including our iconic rectangular watch cases, our matte tone-on-tone dial, and an close-up view of our signature 18K gold-plated reflector ring with minute tracker detail.
01.
ANATOMY of AUTOMATIC WATCHES
Introducing guests to the world of automatic watches, CEO and Co-Founder Jessica Chow visited every table and presented a handcrafted display case of a deconstructed automatic watch. She highlighted key parts of an automatic watch movement and explained how each part works together to tell time. Guests learned how the rotor powers the watch, how energy is stored in the mainspring, and how the familiar ticking comes from the escapement of the mechanical watch movement.
Guests also had the opportunity to see and hear how we created each signature component of the VIEREN watch collection, including our iconic rectangular watch cases, our matte tone-on-tone dial, and an close-up view of our signature 18K gold-plated reflector ring with minute tracker detail.
“One of our biggest lessons was just how small everything is - and we wanted people to experience that. There are over 160 pieces in an automatic movement… and if we’re off by even 0.1mm, the whole piece doesn’t fit together.”
“One of our biggest lessons was just how small everything is - and we wanted people to experience that. There are over 160 pieces in an automatic movement… and if we’re off by even 0.1mm, the whole piece doesn’t fit together.”
02.
COLLECTION DEBUT
We started with the Matte White watch emerging from a chiseled stark white-on-white icy block to showcase the original watch that inspired the collection. Adjacent, the White Diamond watch was draped delicately over frosted flora tips to highlight the sparkle of its 31 natural diamonds.
Then, we took black to the extreme with the Matte Black watch featured in a stealth black display carved out of black volcanic rock and crystals. The hero piece of the collection, the Black Diamond watch was nestled on a black geometric basket weave with black iridescent feathers, mirroring the textures and dimension of the debossed geometric pattern on the dial.
02.
COLLECTION DEBUT
We started with the Matte White watch emerging from a chiseled stark white-on-white icy block to showcase the original watch that inspired the collection. Adjacent, the White Diamond watch was draped delicately over frosted flora tips to highlight the sparkle of its 31 natural diamonds.
Then, we took black to the extreme with the Matte Black watch featured in a stealth black display carved out of black volcanic rock and crystals. The hero piece of the collection, the Black Diamond watch was nestled on a black geometric basket weave with black iridescent feathers, mirroring the textures and dimension of the debossed geometric pattern on the dial.
“I’ve always wanted to design a watch that makes people feel powerful."
“I’ve always wanted to design a watch that makes people feel powerful."
As a special experience, we surprised guests with our new watch release - our Black Croc leather-on-leather watch. An experimental take on seamless continuity and a nod to the designer’s storied fashion career, we extended the black croc embossed leather from the band through to the dial for this statement timepiece. Merging sexy and subtlety, we bound our leather watch with black rope Shibari.
As a special experience, we surprised guests with our new watch release - our Black Croc leather-on-leather watch. An experimental take on seamless continuity and a nod to the designer’s storied fashion career, we extended the black croc embossed leather from the band through to the dial for this statement timepiece. Merging sexy and subtlety, we bound our leather watch with black rope Shibari.
03.
FIRST IN HAND
As their reservation time came to a close, our guests were given the opportunity to be the first to try on their favourite timepieces from the new OG Automatic Collection. Our private, sanitized fitting area allowed guests to get one-on-one, personalized service by our watch specialist and learn more about the signature details of each watch.
03.
FIRST IN HAND
As their reservation time came to a close, our guests were given the opportunity to be the first to try on their favourite timepieces from the new OG Automatic Collection. Our private, sanitized fitting area allowed guests to get one-on-one, personalized service by our watch specialist and learn more about the signature details of each watch.
Happy Ending
During these months where time seemed to stand still, we're thrilled to have the opportunity to share our new OG Automatic Collection with you while following social distancing guidelines.
Thank you to everyone who came to support our VIEREN Happy Hour and this special moment in time.
Happy Ending
During these months where time seemed to stand still, we're thrilled to have the opportunity to share our new OG Automatic Collection with you while following social distancing guidelines.
Thank you to everyone who came to support our VIEREN Happy Hour and this special moment in time.
DISCOVER AUTOMATIC WATCHES
DISCOVER AUTOMATIC WATCHES
