COLLECTION
Rectangular watches inspired by modernist architecture
MEET OG AUTOMATIC
By fashion designer Sunny Fong
MEET OG AUTOMATIC
By fashion designer Sunny Fong
“Moments of modernism, architecture, texture, things that are tone-on-tone... it’s that idea of subtlety and sexy together. I try to merge all those ideas into one watch.”
Sunny Fong, VIEREN Designer
“Moments of modernism, architecture, texture, things that are tone-on-tone... it’s that idea of subtlety and sexy together. I try to merge all those ideas into one watch.”
Sunny Fong, VIEREN Designer
INSPIRED BY MODERNIST ARCHITECTURE
INSPIRED BY MODERNIST ARCHITECTURE
THE DESIGN THAT STARTED IT ALL
Referencing the tone-on-tone shapes of brutalist architecture, Matte White focuses on clean lines and sleek angles to create the new classic for today.
THE DESIGN THAT STARTED IT ALL
Referencing the tone-on-tone shapes of brutalist architecture, Matte White focuses on clean lines and sleek angles to create the new classic for today.
WHAT IF IT WAS ALL BLACK?
Following Mies van der Rohe’s philosophy of less is more, Matte Black features advanced Diamond-like carbon technology that is stylish and scratch-resistant for daily wear.
WHAT IF IT WAS ALL BLACK?
Following Mies van der Rohe’s philosophy of less is more, Matte Black features advanced Diamond-like carbon technology that is stylish and scratch-resistant for daily wear.
DRESS UP IN DIAMONDS
Drawing from the tone-on-tone sculptures of Louise Nevelson, White Diamond adds depth and dimension with diamonds and a geometric pattern etched onto the dial.
DRESS UP IN DIAMONDS
Drawing from the tone-on-tone sculptures of Louise Nevelson, White Diamond adds depth and dimension with diamonds and a geometric pattern etched onto the dial.
TAKING BLACK TO THE EXTREME
Modernizing the monochromatic, Black Diamond dazzles with 31 black diamonds and advanced Diamond-like carbon to make a stealth statement from day-to-night.
TAKING BLACK TO THE EXTREME
Modernizing the monochromatic, Black Diamond dazzles with 31 black diamonds and advanced Diamond-like carbon to make a stealth statement from day-to-night.
"VIEREN - a new watch brand that combines a modern aesthetic with high-quality Swiss craftsmanship."
EXPERIMENTING WITH LEATHER
Playing on the idea of seamless continuity, Black Croc extends leather from the strap onto the dial for a daring look that resembles a leather cuff.
EXPERIMENTING WITH LEATHER
Playing on the idea of seamless continuity, Black Croc extends leather from the strap onto the dial for a daring look that resembles a leather cuff.
"Hurry - only 100 in each look have been made."
SHOP OG AUTOMATIC
By fashion designer Sunny Fong
SHOP OG AUTOMATIC
By fashion designer Sunny Fong
